According to Sawyer Merritt on X, BMW says its vehicles are now defined by software rather than engines, emphasizing that digital functions sit at the core of product platforms; as reported by Autoblog, BMW’s shift aligns with a software-defined vehicle roadmap that centralizes over the air updates, data-driven services, and AI-powered in-cabin experiences, creating recurring revenue opportunities through subscription features and advanced driver assistance systems; according to Autoblog, this transition positions BMW to leverage machine learning for predictive maintenance, personalization, and fleet-level telemetry while accelerating time to market for new features via centralized compute and a unified software stack.